Virginia-based architect Marcus Breitschmid was pretty annoyed when Swiss architect Valerio Olgiati posted on Instagram that Breitschmid had built a house that “distorted” Olgiati’s design. By making this statement to his 190,000 followers, many of whom were familiar with Breitschmid personally and/or professionally, Olgiati had essentially accused him of stealing and thereby caused severe damage to his reputation. At least, that’s what Breitschmid argued. The court did not agree, however, and dismissed the defamation claims Breitschmid had brought against Olgiati. According to the court, the accusation was merely a personal opinion and lacked sufficient defamatory sting to be actionable.
According to the facts of Olgiati v. Breitschmid pending in the Western District of Virginia, the two architects met in 2006 and have collaborated on several projects over the years, including co-publishing books and working on symposia and lectures. They eventually formed plans to work together on a house to be built in Riner, Virginia. Olgiati sent Breitschmid a “rudimentary set of initial design drawings for the house,” but their collaboration ended when the parties had a falling out. Breitschmid proceeded to build a house with a different architecture firm. Olgiati became aware of this and expressed his disapproval on Instagram, writing:
Markus Breitschmid together with local architects executes a distorted version of my design for the Manahoac House in Riner, Virginia that I do not approve. Continue reading