Recmad, an apparently straitlaced company from Portugal, disapproves of the music video for “Danza Kuduro.” Why? Because the artists in the video are shown partying on Recmad’s yacht with a bunch of scantily clad women. In a lawsuit filed in Florida last month, Recmad claims it never agreed to allow the defendants to show the yacht in the music video, and that the video implies that Recmad advocates and engages in a “fast, lavish, over-the-top lifestyle.” Recmad seeks to recover damages for defamation by implication.
The suit, recently removed to federal court, is against UMG Recordings and other music industry businesses and professionals. According to the allegations of the complaint, defendants Don Omar and Lucenzo began filming the music video for “Danza Kuduro” in early 2010 on the Caribbean island of St. Martin. The video features Omar and Lucenzo living the high life with yachts, mansions, fast cars and “women in bikinis.” According to the complaint, Le Reve is “prominently featured in the video,” but apparently is shown only briefly, starting at the 2:15 mark. The video shows Omar and Lucenzo approaching some women on Le Reve, who then disembark to join Omar and Lucenzo on another yacht.
Recmad contends that the video became a worldwide hit, topping the music charts in numerous countries and that defendants have profited substantially through the sale and marketing of the song and video. According to Recmad, the defendants’ unauthorized use falsely implies that the owners of Le Reve engage in “wrongful and suspect conduct.” The crux of Remcad’s argument is that juxtaposition of its yacht with a lifestyle it does not condone resulted in defamation by implication. Recmad claims that it has “suffered damages” but does not specify those damages.